London-based
Creative Director
01 / Journal
This is where I write through the things that sit underneath the work and around it. Building creative businesses, running design studios, pressure, taste, doubt, and the people or ideas that stay with me. Different subjects, different angles, same standard for what deserves attention, what holds up under scrutiny, and what’s worth saying with some precision.
02 / Companies + Projects
These are the companies I’m building, running, or tied to directly. Design studios, agencies, services, film and commercial production house. Different structures, different demands, same standard for what gets my time, what earns attention, and what’s worth pushing forward properly.
03 / Publications
External articles, interviews, and features on the work around the studios, the thinking behind it, and the business of making creative companies hold together.
04 / Intro
I've spent 16+ years building creative businesses and working with clients across every major market. Five years on the Awwwards jury and counting. Award winning works recognised globally. A track record built on holding creative output to a standard most are unwilling to commit to.
Design is where I start, as a way of thinking about brands, businesses, and what it actually means to make something worth noticing. That shapes every client engagement, every studio and agency I've built, everything I put out publicly.
The bar doesn't move. Work either earns its place or it doesn't, and I've never been interested in the middle ground.
05 / Subscribe
Receive new writing and occasional notes by email. Essays, observations, and updates on creative direction, design, taste, and building work that holds its shape over time.